

Innovate with intention: How to test trends without losing focus
Avoiding the shiny object syndrome (and why it’s important)


For the love of a good story
Effective government storytelling relies on research, authenticity, and audience awareness to build trust and engagement.

Agency news: Two key promotions announced to kick off 2025 at JPW
Two key promotions announced to kick off 2025 at JPW

AI in the wild: What’s catching our eyes
From crafting the perfect playlist to designing custom sneakers, AI is revolutionizing the way we interact with brands.

10 ways to use AI that won’t scare you
We’re starting off 2025 with optimism and motivation to incorporate more artificial intelligence into our workflows to free up more time for the work we love: solving local government’s communication challenges with creativity and strategy.

Happy holidays from JPW
From all of us at JPW, we wish you a restful and rejuvenating new year, and we look forward to partnering with you in 2025.

Your sales tax measure passed .... now what?
Your city's new sales tax measure passed, and now comes the fun part. Let's take a closer look at how you can communicate about the measure while details and timelines are being solidified.

New Council, New You
PIOs must adapt to new leadership and priorities after an election. The key is to stay calm and stick to your communications plan.


Another year around the sun and strategy
Today marks another year around the sun for JPW. Traditionally ninth anniversaries are celebrated with gifts of pottery and wicker, which speaks to our hand-crafted-loving hearts. In our latest blog, we are reflecting on our agency and collective obsession with strategic planning -- two things that require effort, care and vision. We look forward to many more years of curating solutions for our clients and weaving the strategies that lead to their successes.
Happy anniversary, JPW!

Take the fear out of your next public service project with these helpful tips and tricks
Avoid common project mistakes by applying lessons learned from horror films.

This is not a drill: Five tips to boost emergency readiness
September is National Preparedness Month, making it the perfect time to assess your agency’s emergency readiness.

Communicating to council
Communicating with council during and emergency: The good, the bad and the spooky.

Water we doing, California? Communicating through the changing waters of California’s drought
The challenges of the water world ebb and flow, especially in California where droughts are an ongoing reality.

Rules of (public) engagement
Back-to-school season is here, marked by the “changing of the aisles” at retailers, last minute vacations, and the much-awaited arrival of the Starbucks #PSL.

7 tips for successful construction outreach
When it comes to construction projects, communication is key to build community trust and involvement. In this blog, we dig into our proven strategies for successful construction outreach that clearly articulate project details, while keeping the community informed and engaged.

Your 2024 summer reading list
Summer's here, which means your vacation is probably right around the corner. If you're in the mood for a good read during your down time, we've prepared a summer reading list roundup that's bound to inspire.

Worth 1,000 words
The phrase touting that “a picture is worth a thousand words” dates back to at least the early 1900s in the US, and similar expressions can also be found in a variety of languages including Chinese, French and Russian, to name a few.