We foster trust through strategic communication that works.

We’re in the middle of a generational shift in content creation. AI can now draft, summarize, and generate compelling language in seconds—making communication faster than ever. The challenge for communicators is preserving craft and intention in a world where speed and volume come so easily.

2026 is bringing new tools, new platforms and new expectations. These eight communication trends show how public agencies can build trust, strengthen relationships and lead meaningful conversations in a rapidly changing environment.

Clear communication is both a skill and a public service. Read our tips to see how clear messaging can build trust, confidence and stronger communities. Start the new year with purpose and focus on what matters most.

In today’s fast-paced, information-rich environment, government communicators are constantly asked to do more with less: more transparency, more engagement and more measurable results. We know how challenging it can be to prove impact while juggling urgent projects and public expectations. That’s where a data-driven approach can make all the difference. By using real metrics to guide strategy and storytelling, communicators can move beyond guessing what works to knowing, and use that insight to create meaningful, measurable impact.

Every government agency invests time and resources into developing a strategic communications plan. But too often, these plans end up as impressive documents that gather dust on a shelf, referenced only during annual reviews or leadership meetings. The real value of a strategic plan comes when it’s woven into the fabric of daily operations: guiding decisions, shaping priorities and inspiring action at every level.

News release: For the past decade, JPW has partnered with public agencies across California to strengthen community trust, make complex projects understandable and ensure residents’ voices are heard. As the firm celebrates its 10th anniversary, its leaders emphasize not just their own growth, but the results delivered for clients and the communities they serve.

This October, JPW Communications celebrates 10 years of helping government agencies connect with their communities through clear, creative and impactful communication. What began in 2015 with “a hope and a prayer” in a spare bedroom has grown into a trusted partner for agencies across California and beyond.

High-performing public sector teams don’t happen by accident. Culture, clarity and coaching drive trust, alignment and impact.

When we work with you, we don’t just deliver work products. We serve with purpose because public service is in our DNA.