Building an economic development website to attract new businesses and support established commerce
About this project
Client
City of Eastvale
Services
Marketing
The opportunity
The City of Eastvale’s economic development department recognized its outdated website required a next-generation approach to promote Eastvale as a premiere business destination in southern California. Eastvale depends on sales tax revenue to provide and expand City programs and amenities such as public safety, parks and library services. However, the City is experiencing a $71 million sales tax leakage, equating to approximately $713,000 in potential sales tax revenue per year. To help solve this expensive problem, Eastvale tapped JPW to build a custom website supporting the City’s economic development efforts.
The approach
Team JPW recognized the need to paint Eastvale’s personality in a new light to attract businesses that wanted to play an active role in creating a unique culture for a growing city. The goal was to position Eastvale as an innovative place to open a business and enjoy a culturally rich lifestyle.
JPW worked with Eastvale to design and develop a website that would tell a compelling story to represent the City’s character, provide responsive design and easy navigation. The exploratory process included the creation of a sub-brand called “Eastvale Elevates.” The goal was to design a one-stop market research center where existing businesses, entrepreneurs, site selectors and investors could delve into a detailed analysis of customers, competitors, zoning, growth locations, business climate and more.
JPW created a custom site design, composed all site content, executed a custom photo shoot, designed infographics, edited video, wrote blogs and completed all SEO/SEM optimization. In the end, “Eastvale Elevates” was launched, positioning the City as a thriving center of commerce with rich opportunities for entrepreneurs and businesses leaders.
The solution
“Eastvale Elevates” branding concept
Design and development of custom website
Web hosting and domain name acquisition
SEO/SEM site optimization using Google Analytics
Custom photography of local businesses in Eastvale
Copywriting
Infographics and interactive maps
Press release and e-blast announcing website launch
Branded email template
The reward
JPW was able to deliver a distinctive economic development website that shows how the City is invested in uplifting each business to their highest potential. Eastvale Elevates shows the strategic advantages the City has to offer, along with opportunities in key industries that lead new businesses to envision the possibilities. Custom photography brought the City to life by showcasing the people, and the tapestry of restaurants, shops and services that understand the importance of placemaking. Eastvale is a city that welcomes the eclectic, the spirited entrepreneurs and the big dreamers, and Eastvale Elevates can now help make a business’s vision a reality.
The awards
Gold dotCOMM Award for Government Website
August 2021| City of Eastvale: EastvaleElevates.com
Presented by the Association of Marketing & Communication Professionals