

Hit refresh: Three simple ways to update your brand
Hit refresh: Three simple ways to update your brand

Being the Source of Truth During CIP Projects
Being the Source of Truth During CIP Projects

Your brand is more than a logo
There is a misnomer that your brand is your logo, and your logo is your brand; however, there’s a lot more to it than that.


Innovate with intention: How to test trends without losing focus
Avoiding the shiny object syndrome (and why it’s important)


For the love of a good story
Effective government storytelling relies on research, authenticity, and audience awareness to build trust and engagement.

Agency news: Two key promotions announced to kick off 2025 at JPW
Two key promotions announced to kick off 2025 at JPW

AI in the wild: What’s catching our eyes
From crafting the perfect playlist to designing custom sneakers, AI is revolutionizing the way we interact with brands.

10 ways to use AI that won’t scare you
We’re starting off 2025 with optimism and motivation to incorporate more artificial intelligence into our workflows to free up more time for the work we love: solving local government’s communication challenges with creativity and strategy.

Happy holidays from JPW
From all of us at JPW, we wish you a restful and rejuvenating new year, and we look forward to partnering with you in 2025.

Your sales tax measure passed .... now what?
Your city's new sales tax measure passed, and now comes the fun part. Let's take a closer look at how you can communicate about the measure while details and timelines are being solidified.

New Council, New You
PIOs must adapt to new leadership and priorities after an election. The key is to stay calm and stick to your communications plan.


Another year around the sun and strategy
Today marks another year around the sun for JPW. Traditionally ninth anniversaries are celebrated with gifts of pottery and wicker, which speaks to our hand-crafted-loving hearts. In our latest blog, we are reflecting on our agency and collective obsession with strategic planning -- two things that require effort, care and vision. We look forward to many more years of curating solutions for our clients and weaving the strategies that lead to their successes.
Happy anniversary, JPW!

Take the fear out of your next public service project with these helpful tips and tricks
Avoid common project mistakes by applying lessons learned from horror films.

This is not a drill: Five tips to boost emergency readiness
September is National Preparedness Month, making it the perfect time to assess your agency’s emergency readiness.

Communicating to council
Communicating with council during and emergency: The good, the bad and the spooky.

Water we doing, California? Communicating through the changing waters of California’s drought
The challenges of the water world ebb and flow, especially in California where droughts are an ongoing reality.