Your brand is more than a logo
Leslie Spring Leslie Spring

Your brand is more than a logo

There is a misnomer that your brand is your logo, and your logo is your brand; however, there’s a lot more to it than that.

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For the love of a good story
Leslie Spring Leslie Spring

For the love of a good story

Effective government storytelling relies on research, authenticity, and audience awareness to build trust and engagement.

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10 ways to use AI that won’t scare you
Jenny Windle Jenny Windle

10 ways to use AI that won’t scare you

We’re starting off 2025 with optimism and motivation to incorporate more artificial intelligence into our workflows to free up more time for the work we love: solving local government’s communication challenges with creativity and strategy.

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Happy holidays from JPW
Jenny Windle Jenny Windle

Happy holidays from JPW

From all of us at JPW, we wish you a restful and rejuvenating new year, and we look forward to partnering with you in 2025.

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Your sales tax measure passed .... now what?
Jenny Windle Jenny Windle

Your sales tax measure passed .... now what?

Your city's new sales tax measure passed, and now comes the fun part. Let's take a closer look at how you can communicate about the measure while details and timelines are being solidified.

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New Council, New You
Leslie Spring Leslie Spring

New Council, New You

PIOs must adapt to new leadership and priorities after an election. The key is to stay calm and stick to your communications plan. 

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Another year around the sun and strategy
Team JPW Team JPW

Another year around the sun and strategy

Today marks another year around the sun for JPW. Traditionally ninth anniversaries are celebrated with gifts of pottery and wicker, which speaks to our hand-crafted-loving hearts. In our latest blog, we are reflecting on our agency and collective obsession with strategic planning -- two things that require effort, care and vision. We look forward to many more years of curating solutions for our clients and weaving the strategies that lead to their successes.

Happy anniversary, JPW!

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