How to green light Your green waste campaign: A discussion on SB1383

Written By Team JPW
father and daughter throwing green waste into bin

BY TEAM JPW

In 2021, government communicators across the state were asked to share important messages with the public about everything from COVID guidelines and water conservation to redistricting and local water quality. Just when we thought we couldn’t handle one more thing, in walks Senate Bill 1383.   

SB1383 requires all Californians to reduce the disposal of their green waste in local landfills by 75% by 2025, which is more than 20 million tons annually. To be successful, outreach must move beyond simple information and instead inspire behavior change.

Team JPW
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