What we’re loving: Video and motion graphics
Let’s talk trends. We’re in an era where almost anything is possible. But while new tools and techniques are emerging constantly, one thing remains true: authenticity matters. The most successful videos connect with their audience in a real, meaningful way—no matter how advanced the technology behind them.
At JPW, we’re always exploring the latest in video, motion and design, but we know that not every trend is worth chasing. Here are a few that are making an impact—and how to avoid “shiny object syndrome” when incorporating them into your strategy.
POV storytelling: Immersion that works
Point-of-view storytelling isn’t new, but it’s trending in fresh ways. From cinematic commercials to first-person social media videos, this approach places the viewer directly in the action. Recent AI tools have even taken it further, creating POV experiences on social media where users can see themselves as an emperor in Ancient Egypt, a peasant during the Black Plague, or a teenager in the 50s.
Why does it work? Because POV storytelling immerses the viewer, making them feel like they’re experiencing the moment firsthand. When done well, this technique creates deeper engagement and emotional resonance—whether for an ad, a brand story, or a social media campaign.
Live streaming: The convenience factor
Live streaming has been around for years, but adoption is surging—and for good reason. People are busy, and attending an event from home is simply easier. Whether it’s a conference, public meeting, or event, live streaming allows brands to reach a broader audience without the limitations of physical attendance.
Big industry events, like Adobe MAX, which JPW attended in-person this year, offer hybrid options, allowing both in-person and virtual attendees to participate. This shift isn’t just about convenience—it’s about accessibility. Live streaming opens doors for people who otherwise wouldn’t have access, making content more inclusive and widely available.
AI-generated content: A work in progress
AI is changing video production at a rapid pace. From AI-generated voiceovers to hyper-realistic digital avatars, it’s a game changer in terms of cost and efficiency. We’ve tested AI-generated voiceovers ourselves. The idea? Type in a script, choose a tone, and get a ready-to-use narration within minutes.
But here’s the catch: it’s not perfect. AI still struggles with natural speech rhythms, pronunciation, and emotional nuance. While it can save time and money, it lacks the authenticity that real human voices bring to a story. At the end of the day, technology can assist storytelling, but it can’t replace the human connection that makes video content truly compelling.
Short-form content: Quick, punchy and effective
Fueled by platforms like TikTok, Instagram Reels, and YouTube Shorts, short-form video is dominating digital marketing. These videos—usually under 30 seconds—deliver fast, impactful messages designed for scrolling audiences.
At JPW, this is one of our favorite types of content to create. Quick, high-energy cuts, kinetic typography, and engaging visuals make short-form video a powerhouse for grabbing attention and delivering a message with impact.
The bottom line: Trends vs. Strategy
While trends in video and motion design evolve every day, the key is knowing which ones enhance your brand’s story and which are just distractions. AI, POV storytelling, live streaming, and short-form content all offer exciting opportunities—but only when used with intention.
At JPW, we’re all about blending creativity with strategy, ensuring that every video we create isn’t just trendy—it’s timeless.